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Tapped In
A Blog.
Insights and real world marketing advice for business owners who want to clean up and integrate their marketing ecosystem.


Before You Post Another Margarita Pic...
A fresh take on restaurant social media strategy. Use this quick audit to see what’s working, what’s wasting time, and how to align your content, team, and goals—starting with that margarita post.

Ellen Peacock
Jul 93 min read


Your Marketing Essentials: Run It Back. Then Run It Better.
You don’t need to start from scratch. Most businesses already have a solid foundation. They just haven’t named it. This blog walks through a simple checklist to help you see what’s working, tighten what’s not, and make your marketing part of how you run and grow your business every day. When your marketing is integrated into daily operations, it actually works.

Ellen Peacock
May 234 min read


Get it done (Good) Friday: More Than a To-Do List
How to Get More Done by Doing Less: A Marketing Consultant's Friday Ritual

Ellen Peacock
Apr 184 min read


AI's Got the Hacks—But At What Cost?
AI helps you go faster, but it won't make you a better marketer (or a better baker).

Ellen Peacock
Mar 83 min read


Valentine's Day: Don't Start with A Sonnet If You Never Bring Home Flowers
Consumers are fickle, but great brands aren’t. Loyalty isn’t built on big moments—it’s about showing up consistently. Is your brand?

Ellen Peacock
Feb 143 min read


Menu Chaos to Marketing Momentum: A Systems Success Story
Chaos to Momentum: Learn how fixing broken systems transformed a restaurant group's marketing operations into a streamlined growth engine.

Ellen Peacock
Jan 144 min read


From Grit to Growth: Lessons that Inspired Circle 4 Marketing
Circle 4 Marketing has a simple mission: to help businesses turn their scattered marketing efforts into high impact, integrated strategies.

Ellen Peacock
Dec 12, 20243 min read
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