Hi, I'm Ellen
I've spent 25 years helping businesses figure out why their marketing isn't working — and most of the time, it isn't a marketing problem.
Based out of Atlanta since 1998, I've spent my career helping businesses across hospitality, SaaS, nonprofits, and experience-driven retail grow by unifying and transforming scattered marketing efforts into integrated strategies that drive lasting success.
I've built partnerships, launched national campaigns, and elevated brands, and now I am focused on helping businesses stop the reactive marketing loop and develop strategies that support sustainable growth.
And I've been very fortunate. Not only have I worked with fantastic people, inspiring organizations, and iconic brands, I've had a lot of fun doing it.
More marketing can mean faster growth.
But it's not always meaningful or sustainable.
Growth at all costs has a big cost.
I offer a different approach.
When marketing feels overwhelming or ineffective, it’s often because resources are spread too thin or the strategy isn’t aligned. I won’t sell you marketing you’re not ready to absorb.
Every engagement starts with my Capacity Diagnostic.
It uncovers what your marketing foundation can support right now, and what it can’t. From there, you decide how far we go: a project to fix a specific gap, ongoing fractional leadership, or help choosing and managing the right vendors.
Whatever we build, your team will be ready to run it.
The name Circle 4 comes from my original 4-Pillar Marketing Methodology — the operational arc behind every engagement: Assess, Strategize, Execute, Track.
The Diagnostic is where it begins.
Building a business goes hand-in-hand with building community.
I proudly serve on the Georgia Engagement Council for Giving Kitchen, a nationally recognized non-profit that offers financial assistance and a network of support services to food service workers.
I also support the Father Christmas Cup, an annual day-long soccer tournament that supports Atlanta family members who are experiencing the loss of a loved-one for the first time during the Holidays.
If you'd like to learn more about either organization, please don't hesitate to reach out.