Hi, I'm Ellen. I've spent 25 years helping businesses figure out why their marketing isn't working — and most of the time, it isn't a marketing problem.
Based out of Atlanta since 1998, I've spent my career helping businesses across hospitality, SaaS, nonprofits, and experience-driven retail grow by unifying and transforming scattered marketing efforts into integrated strategies that drive lasting success.
After 25 years building partnerships, launching national campaigns, and elevating brands, I am focused on helping businesses stop the reactive marketing loop and develop strategies that support sustainable growth. And I've been very fortunate. Not only have I worked with fantastic people, inspiring organizations, and iconic brands, I've had a lot of fun doing it.
"Growth at all costs" has a big cost. I offer a different approach.
When marketing feels overwhelming or ineffective, it’s often because resources are spread too thin or there’s a lack of strategic alignment. My services are designed to help businesses quickly pinpoint gaps in their marketing ecosystem and strengthen their foundation before they invest in new marketing activities.
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Every engagement starts with the Capacity Diagnostic — a structured look at what your marketing foundation can actually support, and what it can't. From there, the path depends on what we find: alignment work, execution support, or fractional leadership.
(The name Circle 4 comes from my original 4-Pillar Marketing Methodology — the operational arc behind every engagement: Assess, Strategize, Execute, Track. The Diagnostic is where it begins.)
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Through an in-depth, diagnostic review of your marketing ecosystem, I’ll highlight untapped potential and reveal your true capacity for growth.
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An audit is essential for evaluating your systems, resources and opportunities before committing to larger engagements. Whether you need an expert consultant to guide a specific project to success or a hands-on fractional leader to embed within your team and drive outcomes, I’m here to help.
I won't sell you marketing you're not ready to absorb. The work I do is meant to strengthen your marketing foundation so your growth plans are integrated into your business sustainably.
​I BELIEVE IN DOING GOOD AND DOING WELL.
Building a business goes hand-in-hand with building community.
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I proudly support the Father Christmas Cup, an annual day-long soccer tournament that supports Atlanta family members who are experiencing the loss of a loved-one for the first time during the Holidays.
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I also serve on the Georgia Engagement Council for Giving Kitchen, a nationally recognized non-profit that offers financial assistance and a network of support services to food service workers here in Atlanta and across the country.
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If you'd like to learn more about either organization, please don't hesitate to reach out.
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