How I Work
Every engagement starts with the same diagnostic lens: I audit your marketing across three areas—your systems (how you capture and convert customers), your clarity (whether your messaging reflects your actual business), and your capacity (whether your team can execute sustainably).
The Marketing audit is a standalone engagement. Or it becomes the foundation of an ongoing engagement. Either way, you'll know exactly where marketing gets disconnected from your business.
The Three Ways to Work Together
-
Marketing Audit
A comprehensive look at your marketing ecosystem—your tools, processes, operations, and opportunities. Reveals what's working, what's wasting time or money, and where to focus first. Standalone investment or foundation for ongoing work. -
Consulting
Not every business needs a full-time CMO. We work together to strengthen what you have, integrate your efforts, and align them with what actually moves your business forward. We typically start with the audit, then decide what to prioritize -
Fractional
Do you need an experienced marketing leader on a part-time basis? Consistent strategic direction without the overhead. We focus on what moves the needle—nothing else. We start with clarity on your systems and capacity, then build from there.
Consulting
Not every business needs a full-time CMO—but most need better marketing guidance.
This service is designed for business owners who want an experienced advisor on call to help them prioritize, pressure-test ideas, and navigate strategic decisions with clarity.
Together, we’ll strengthen your marketing approach without overextending your resources—so you can move forward with confidence.
Fractional
Do you need an experienced marketing leader on a part-time basis?
Get a CMO without the full-time cost. Whether you're in transition or under budget restrictions, I'll step in and fill the gap short-term.
We'll begin with a discovery call to ensure my marketing experience aligns with your most pressing challenges.
Who I Help
With 25 years solving real marketing problems, I work with growth-stage businesses looking to scale without overextending their resources.
I'm a good fit for you if you:
-
Have invested in marketing—tools, team, vendors, content—but aren't seeing the return
-
Have the resources to do marketing well, but everything's working in silos
-
Are scaling but your marketing systems can't keep pace with your growth
-
Feel stuck in a reactive marketing loop and ready for a proactive growth strategy
-
Want to stop wasting investment on fragmented efforts and actually move the needle
If this is you, let's talk.
What Clients Say.
The beauty of working with Ellen is that while she’s a deeply seasoned marketing strategist who absolutely knows her stuff, her real gift is how she slows you down to build a solid foundation.
With her guidance, I learned how to shape my marketing around impact (through data and reflection) and how to be far more efficient with my precious time.
She also helped me reshape my relationship with storytelling—what I once dreaded as “marketing” now feels authentic and even exciting. I highly recommend working with Ellen. You won’t regret it—she gets it.
Elizabeth O'Brien
Founder of The Shift Shop
Ellen’s holistic approach helped me clearly see our capacity for growth and kept our team focused on what truly matters.
Her audit uncovered gaps in our sales journey that were costing us business.
By refining our processes, we saw a 54% increase in converted leads in under two months.
Achieving early wins was an unexpected bonus—I’ve never been more confident in our future.
Harden Goldenberg
Founder of Smart Space Atlanta
PARTNER WITH ME
I host workshops, co-lead sessions, and contribute to real conversations about what makes marketing work. Reach out below if you'd like to explore how we could partner.
On January 8, I'm co-hosting "Steadying Your Systems for 2026" with Elizabeth O'Brien from The Shift Shop. This workshop is for burned-out women entrepreneurs who are tired of chasing growth at the cost of their sanity.