Get it done (Good) Friday: More Than a To-Do List

Get it Done Friday

"Get it done Friday" is a quippy little saying my client, the founder of Smart Space, came up with to nudge herself and her team into closing out those non-urgent but essential projects. Lately, as a marketing consultant who networks pretty hard every week, I’ve found myself saying it too.

Pause, Reflect, Then Power Through

This Friday morning, while feeding the dog and sipping on my coffee, I started thinking about what I needed to accomplish today for my own business. First up? This blog. A week overdue. (A deadline I set for myself, no less.) I started to spiral a bit, then caught myself. Because Get It Done Friday, at least the way I use it, isn’t just about pushing through. It’s also about recognizing what’s already been done, including shared wins with my clients! That little shift in perspective (plus a strong cup of coffee) is usually all the juice I need to keep going.

From Audit to Action & A Sell-Out Event

It's a big week for one of my top clients, Taste of Atlanta. Dale, the founder of Atlanta's beloved 3-day food festival, has shifted to smaller, hyper-local neighborhood events in the last few years. If you thought running a restaurant was hard, try throwing four different tasting events featuring 20+ local restaurants at each... and I wish I could bottle up Dale's energy and sell it! We began working together six months ago with a full marketing audit. We identified key growth opportunities as well as her gaps, including optimizing her ecosystem for integration and eliminating waste. And her newest event, Grand Tasting Buckhead, just sold out—a week early and under ad budget. How? Dale’s relentless drive, her commitment to aligning communications across a talented and dedicated team, and a focus on cutting marketing waste—not adding to it.

Laying the Groundwork for Long-Term Growth

Then there's Smart Space, a small Atlanta-based company with big growth potential, moving from residential projects into the commercial space. We've been working together for less than a year developing her partnership program. During our check-in this past week, it was clear, Harden is keeping her team aligned, staying rooted in excellent customer service, all while strengthening her marketing foundation. Today, she's hit an important milestone as she's now growing her business through new partnerships, one of the most powerful (and most challenging) marketing channels. She's consistently put in the work, focusing on her internal systems and processes needed to sustain critical relationships—and I am so happy that she’s starting to see the positive impact!

One Empower Hour, Big Breakthroughs

Last week, I started working with a restaurant owner who was feeling stuck. Within just a few minutes on our call, I knew I was going to like him—a real tell-it-like-it-is, salt-of-the-earth kind of guy. After 30 years in the industry, he's still putting his employees and customers first every week, even while struggling to grow.

After our Empower Hour session, it quickly became clear that he didn’t need to throw money at an ad campaign or start posting on social media (which he lovingly described as "another BS thing for the non-thinkers"). Instead, he walked away ready to rethink his outdated menu and online ordering system.

That’s where we’re focused now: plugging holes and simplifying systems. What he needs is to optimize the incredible business he’s already built. I look forward to sharing what we accomplish soon—but helping businesses get clarity like this is what I love most, so I had to share.

Closing Out the Week with Purpose

Since its Good Friday, I plan to cut out a little early. But before I do, I’m publishing this post and scheduling Saturday morning content—because the “optimal” time to publish isn’t always optimal for me. I’ll also be following up with some amazing people I've met while networking the past couple of weeks. One of them is Chelsea Fishman, the founder of Atlanta’s soon-to-be first all-women’s sports bar, Jolene Jolene. She’s currently looking for investors, and I can’t stop thinking about who might want to help her bring this vision to life. If that sounds like you, reach out—I’d love to introduce you, too.

Don't Just Do More, Do What Matters.

Here’s the point. Get It Done Friday, or Tuesday, or Thursday—whatever day it is for you—should start with celebrating your wins. Then finish out your most important work. Marketing tasks pile up quick, so prioritize. Don't waste time creating a last minute Instagram post if you're new hires need additional training. Because proper onboarding isn't a side task—it's also a high-impact marketing move. The kind that actually affects your bottom line.

Know your capacity, focus on the big picture and what truly drives growth, and you’ll start to see just how much you’re already getting done.

Want Help Seeing What’s Working? Let’s Talk.

If you're leading a growing team and need to see clearly where your marketing efforts are working, I can help. I now offer Empower Hour sessions daily, starting with a free 15-minute discovery call. One hour of your time equals about 4-5 hours of strategic marketing support from me (with 25 years marketing experience).

Schedule 15 minutes with me!